The oven stays on: After the successful campaign on baking bread we are going to launch a new edition about Christmas bakery with California walnuts taking place during Christmastime.
In the context of an advertorial at EatSmarter California walnuts are presented as a smart ingredient – including gluten-free Christmas delicacies. The campaign will be accompanied by three influencers on social media. In addition to the landing page on the CWC website and the #knacktisch blog, an extensive online campaign will run on Bring!, Google, Facebook and Instagram.
As special purchasing incentive, the users can participate in a raffle with their receipt for the buying of California walnuts. The mechanism is extremely simple: Just take a picture and upload it onto the website of California walnuts. Until right before Christmas great prizes are to be won, prizes with can bring joy to oneself or to a friend.