Consumer behavior – Walnut preferences in Europe
SPAIN: Health-conscious indulgence
Walnuts are part of the traditional Mediterranean diet. Therefore Spain continues to be an important market for California walnuts, as purchase frequency for shelled (4.6 times/year), in-shell (4.2 times/year) and products containing walnuts (4.9 times/year) are all strong – with the latter two achieving all-time highs for this measure.
Products containing walnuts also remain popular: favourite items in Spain are snack mixes (47%), cakes (45%), ice cream (44%), muesli/cereal (44%) and bread (42%).
Walnuts – Tasteful healthcare for daily cooking
Consumers mainly consider that walnuts have good nutritional properties and are beneficial for health (93% of respondents), are ideal as a snack (shelled – 64 % and in-shell – 58 %) and convenient for every day cooking (42%). In fact, more shoppers than ever before indicated that walnuts are a “very valuable” part of a healthy lifestyle (2014 – 85 % vs. 2013 – 84 % and 2012 – 68 %).