The CWC TV spot, which is going to be broadcasted in all of Germany is starting in February but our Mr. Nutcracker – the protagonist of the spot - has already been featured in printed and online ads as well as on social media.
Soon, the shopping list app Bring! will also feature Mr. Nutcracker and California walnuts. Last year the collaboration with Bring! showed some exciting insights.
Mr. Nutcracker from the TV spot was the star of the extremely successful Christmas calendar in December, which was displayed on the website and on social media.
The new TV spot for Californian walnuts is catchy! Because the sweetheart of all walnuts - a nutcracker - sings his version of the Simple Minds classic "Don't You (Forget About Me)" in the spot, making it clear that the walnut can be perfectly ...
The more the merrier – this is especially true when it comes to California walnuts. In the 2019/20 harvest year, imports of Californian walnuts to Germany have increased significantly.
This year, the California Walnut Commission has initiated a baking competition for professionals for the first time. The goal is to make California walnuts even better known in the baking trade as a premium ingredient that can be used all year round.
An online seminar with the Wildbakers, the ambassadors for California walnuts, inspired over 100 bakers to use California walnuts in a versatile and creative way in their baked goods. Everyone interested can watch the seminar now on YouTube.
The use of California walnuts is also actively promoted in the catering and food industry. Therefore, the California Walnut Commission is taking part in the Digital Rolling Pin Convention – the world’s 1st Digital Inspiration Conference for ...
To increase awareness and desire for California walnuts, a global campaign under the motto “Power of 3“ took place for the first time in February. In Germany, too, the worldwide campaign was accompanied by numerous activities.