Soon, the shopping list app Bring! will also feature Mr. Nutcracker and California walnuts. Last year the collaboration with Bring! showed some exciting insights.
A shopper basket analysis by Bring! shows that California walnuts are added to the shopping list with a variety of everyday staples. Once again, this highlights the wide range of possible combinations and uses for walnuts.
One combination in particular stood out: App users who added California walnuts on the shopping list also added yogurt next. And conversely, California walnuts were frequently noted after various snacks had previously been added to the list.
In conclusion: whether as an all-round ingredient for everyday cooking, as a topping or as a healthy snack – California walnuts are, due to their versatility, noticeably popular with German customers.
The digital and TV campaign with Mr. Nutcracker focuses on the walnut as a year-round ingredient. This offers a good opportunity to sustainably increase sales of California walnuts.