California red walnuts are striking in color and have an intense flavor. And this is exactly what the English company Whitworths emphasized in their campaign for this new item at the British supermarket chain Sainsbury’s. The focus is on a snack mix of red walnuts that are the perfect pairing for sweet sorbet raisins, both California products. The new product was introduced at the “Speciality & Fine Food Fair” in September in London and widely advertised across multiple channels. A total of five new products were launched under the “Gloriously Grown” label at 350 stores, where they will be highlighted in a promotion that is slated to run for four months.
Would you also like to develop new products that feature California walnuts? Then let us know — we would be happy to assist you in any way we can!