If you give everything you’ve got, you’ll need a bit of a boost at some point, which is why California walnuts were a popular snack at the Berlin Marathon to help runners refuel on the go.
Starting in October, 19 supermarkets across the country will feature a total of 880 shopping carts with an eye-catching motif promoting California walnuts – for the next six months.
In our fall campaign, it’s (almost) all about baking. California walnuts are going to play a major part in baked goods in everything from taking part in the südback trade fair to baking seminars with the Wildbakers.
The consumer campaign in September focused on the Germans’ favorite meal — dinnertime — and how to make it even more delicious and healthier with California walnuts.
The fact that walnuts are a versatile and tasty ingredient at any time of the year is currently proven by various campaigns. Whether as an ingredient for vegetarian finger food or BBQ, walnuts are true summer nuts.
Numerous studies have shown that walnuts can have a positive impact on health - just a handful a day is enough. Find out everything you need to know about the latest insights and how you can benefit from them.
The new campaign #TeamWalnuss encourages consumers to eat a handful of walnuts for 66 days.
Shop and store smarter: In the past months, California walnuts were featured on the app COUPIES.
In addition to the Coupies campaign, another cooperation with an app encourages consumers to buy walnuts from the sunshine state: The well-known shopping list app Bring