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All good things come in threes – this motto held true once again for the global “Power of 3” campaign in spring, which used numerous PR, advertising, and promotional activities to bring California walnuts to consumers’ attention and thus ...
Also, the baking industry was in line with the “Power of 3” campaign month, when the series of three W³ Wildbakers walnut workshop began at the Academies of German Baking Crafts in Dresden, Berlin, and Weinheim.
This year, for the first time, the California walnut industry will support the established "fitfortrade" qualification program for young talents in the retail grocery sector. The partnership includes exposure in various fitfortrade media as well as ...
The California walnut industry will be back at plenty of trade shows and events in 2023 to reach its diverse core audiences with messages about the power nut from the U.S. Golden State. Here are the top three dates you do not want to miss!
Since July 11, 2022 Robert Verloop has taken on the role of Executive Director and Chief Executive Officer of the California Walnut Board (CWB) and the California Walnut Commission (CWC). Here’s some insights into his first 100 days.
California walnuts are continuously experiencing growth in the German market as consumer demand increases for nutritious foods that also provide health benefits.
The case for California walnuts is not just the high consumer demand for natural foods with added health value. In addition, the very high food safety, continuous quality, and reliability of the California walnut industry are also a strong factor.
Preparations for a brilliant start into the new year are in top gear. In the first quarter, CWC will continue to bring California walnuts to the attention of consumers with numerous PR, advertising and promotional activities and thus consistently ...
As part of südback, Germany's largest trade fair for the baking industry with over 35,000 visitors, the award ceremony for the GOLDEN WALNUT AWARD took place end of October in front of a large industry audience.
All good things come in threes: for the third year in a row, the global POWER OF 3 initiative, initiated by CWC, will take place in March. The entire third month of the year will focus on walnuts high content of omega-3 and the health benefits ...
