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Impressive results were achieved by effective marketing campaigns in the first quarter. The POS campaign "Healthy breakfast with California walnuts" at #1 Dutch retailer Albert Heijn led to a significant increase in sales.
Walnut Day has been marked on May 17 for more than 60 years. Therefore, during the month of May we will celebrate California walnuts on several channels like social media, online and in the gastronomy sector.
Ideal weather conditions have contributed significantly to the outstanding quality and bright color of this year's crop.
The spotlight was on "Plant-based innovation with California walnuts" at the Innovation Day, where the California walnut industry welcomed industry experts to the Food Harbour Hamburg.
Walnuts are at the top of the Whole Foods trend list for 2024.
All good things come in threes – this motto held true once again for the global “Power of 3” campaign in spring, which used numerous PR, advertising, and promotional activities to bring California walnuts to consumers’ attention and thus ...
Also, the baking industry was in line with the “Power of 3” campaign month, when the series of three W³ Wildbakers walnut workshop began at the Academies of German Baking Crafts in Dresden, Berlin, and Weinheim.
This year, for the first time, the California walnut industry will support the established "fitfortrade" qualification program for young talents in the retail grocery sector. The partnership includes exposure in various fitfortrade media as well as ...
The California walnut industry will be back at plenty of trade shows and events in 2023 to reach its diverse core audiences with messages about the power nut from the U.S. Golden State. Here are the top three dates you do not want to miss!
Since July 11, 2022 Robert Verloop has taken on the role of Executive Director and Chief Executive Officer of the California Walnut Board (CWB) and the California Walnut Commission (CWC). Here’s some insights into his first 100 days.
