To increase awareness and desire for California walnuts, a global campaign under the motto “Power of 3“ took place for the first time in February. In Germany, too, the worldwide campaign was accompanied by numerous activities.
Within the framework of a baking contest with California walnuts and the Wildbakers, professional bakers can now demonstrate their creative ability. A total of 10,000 Euro in prize money is offered.
With the help of creative campaigns and activities, the California Walnut Commission gets consumers in the mood for walnuts and thus actively boosts demand.
Together with Heiko Antoniewicz, the California Walnut Commission developed new recipes for the gastronomy and food industry. These will be published online as well as in a new technical handbook.
The Wildbakers rock the art of baking. In 2012, Jörg Schmid and Johannes Hirth became German champions and since November they conduct free events in bakeries on the subject "Baking with California walnuts". You could also be a part...
Whoever likes to create something delicious with California walnuts can get lucky. Within a campaign about Christmas baking, consumers have now the opportunity to upload their shopping receipts and participate in a raffle.
A consumer campaign in October and November focused on California walnuts as the ideal ingredient for delicious homemade bread. Outstanding feedback suggests that the subject of walnut bread is of great interest to German consumers.
From vegan mortadella to sandwich loaf: Students at the University of Applied Sciences Hamburg develop new ideas for products with California walnuts.
During a consumer campaign in September, the California Walnut Commission called for the submission of easy and healthy recipes around the subject of traditional German dinner. Now the unique cookbook with the 15 best recipes is released.