Trade Support

Trade activity for the California Walnut Commission in Germany, Switzerland, Austria and The Netherlands (European region) is coordinated by mkĀ² marketing & kommunikation gmbh (Marketing & PR) based in Bonn, Germany.

We have trade programs running in the European region to develop increased awareness and purchase of California walnuts by consumers while supporting trade on new and exciting channels for usage as a key ingredient in packaged foods.

We work with importers, wholesalers, nut processors, manufacturers and retailers to increase the sales of California walnuts in the European region and to grow the market for California walnuts.

With a selected EU reach of trade support and news, including our website, the CWC will keep the trade both up-to-date on activities and offer promotional support where needed in the countries listed within our program.

The range of activities that we can offer can be summarized as follows:

  • Point of Purchase (PoP) & in-store promotions
  • Product launch support
  • Product developmentĀ support
  • Trade news and California Walnut reports
  • Use of origin logo (California walnuts), e.g. on packaging