STRONG: Powerful gear up for Q1 with campaigns designed to drive consumer interest and purchase in California walnuts

Preparations for a brilliant start into the new year are in top gear. In the first quarter, CWC will continue to bring California walnuts to the attention of consumers with numerous PR, advertising and promotional activities and thus consistently ensure increased demand. Make sure to be part of it to benefit from the CWC's campaigns for your business.

With strong PR work, CWC makes the power nut from the US sunshine state accessible to the food editors around the nation. The resulting editorial coverage increases readers' knowledge and awareness of walnuts from California, which score not only with valuable health benefits but also with their high quality and food safety.

The media presence is effectively supported by wide-reaching advertising activities. In the social media sector, exciting content and influencer collaborations ensure that walnuts from California remain a top topic of conversation among consumers.

While multiple communication campaigns anchor walnuts in the consumers' mindset, strong CWC trade promotions ensure that consumers specifically search for California walnuts when shopping and then add them to their shopping carts. Tasting and sales promotions at the POS educate consumers about the taste, added health value, quality, origin and proper storage. 

In March, the global Power of 3 campaign will once again focus on the number 3. With this annual campaign, CWC draws worldwide attention to the high omega-3 content and associated health benefits of walnuts.

The success of previous years shows that the global initiative significantly contributes to increasing the demand for California walnuts.

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We are also happy to provide recipes, images and video footage for online and social media promotions.