This year, for the first time, the California walnut industry will support the established "fitfortrade" qualification program for young talents in the retail grocery sector. More than 800,000 young people have taken part in the medialog publishing house's program over the past 40+ years, competing for the title of "Germany's Best Young Food Retailer".
The partnership includes presence in various fitfortrade media (magazine, homepage, mailings, and app) as well as the creation and distribution of a comprehensive product trainer manual. This training brochure for the young elite and decision-makers in retail educates in 36 pages about the walnuts from California. In addition to facts, trends, market data, and product knowledge, best cases of international sales promotion provide impulses for innovative promotional activities and optimized placement of walnuts in the retail trade.
This partnership reaches the decision-makers of today and tomorrow and sustainably strengthens the future position of California walnuts in food retailing.
Are you interested in receiving a product trainer manual on California walnuts? Do not hesitate to contact us to sign up for a copy.