Strong Summer Momentum: New Digital Campaign for California Walnuts

Late May to July 2025 | Digital campaign to boost consumer demand

The California Walnut Commission (CWC) will launch a new digital campaign in Germany starting in late May, aimed at increasing brand awareness and driving retail sales of California walnuts.

The campaign focuses on positioning walnuts as the ideal summer snack and versatile ingredient – perfect for picnics, BBQs, and casual outdoor dining moments. Traditionally, the nut category tends to experience a quieter period during the summer months. With this campaign, we want to inspire consumers during the warm season and keep walnuts top of mind beyond the classic winter usage period.

Campaign focus:

• Theme: Summer, picnics, and BBQ
• Duration: 6–8 weeks (late May through July 2025)
• Channels: Facebook & Instagram ads, Google Display Ads, Google Search Ads, YouTube Ads, and integration into the “Bring!” digital shopping list
• Content highlights:
  
  • Seasonal recipe inspiration featuring summer-friendly ideas
  • Two interactive Instagram competitions to activate the community

This broad-based digital campaign will present California walnuts as a fresh, seasonal ingredient for creative recipes, healthy snacking, and grilled dishes alike.

With this initiative, we aim to support retail partners, manufacturers, processors, and importers in capitalizing on rising demand for high-quality walnut products – even during the typically quieter summer season.

Your advantages as a retail or industry partner:

• Increased visibility: Expanded reach and stronger consumer interest
• Relevant seasonal themes: Summer enjoyment, picnic ideas, and creative BBQ recipes

Already using California walnuts or considering adding them to your assortment?
Take advantage of the campaign’s momentum for your own marketing efforts – we’re here to support you!

Interested in collaboration or more information?
Contact us at: cwc@californiawalnuts.eu