New Agencies for California Walnuts in Germany
The California Walnut Commission (CWC) is strengthening its presence in Germany by bringing in fresh, local expertise: Green Seed Germany and Spoonful F&B Marketing will take on key responsibilities in the German market with immediate effect.
Fresh momentum for the German market
- Green Seed Germany (led by Nicole Günther) is responsible for key account support and trade marketing. The goal is to further expand sales in the German market and provide targeted support to retail partners.
- Spoonful F&B Marketing (led by Katharina Wagner) takes on consumer communication, PR, and social media. With creative campaigns, the aim is to further increase brand awareness of California Walnuts.
“Germany is a priority market for us after the United States, as the food landscape has shifted and German consumers are increasingly focused on health and natural ingredients,” says Pam Graviet, Vice President Integrated Marketing at the California Walnut Commission. “With the growing interest in plant-based eating, California walnuts are a perfect fit. We are excited to partner with Green Seed Germany and Spoonful F&B Marketing – two agencies that understand both the local market and the unique product story our walnuts can offer, as a snack and as an ingredient in a wide variety of plant-forward foods and menus.”
With an experienced team of trade, marketing, and food industry professionals, the two new agencies bring in-depth knowledge of the food and drink sector, strong networks in retail and manufacturing, and a fresh external perspective on the market. The shared goal: to further strengthen the California Walnuts brand, position it with both end consumers and key trade audiences, and drive sustainable growth across all channels.