California Walnuts Launches New Digital Campaign for Consumers

To further increase demand for California walnuts, a new digital campaign for the fall and winter season has been running since October. The goal of the campaign is to increase the visibility and relevance of walnuts in consumers’ daily lives, thereby sustainably supporting demand in retail and industry.

The campaign is featured on various high-reach channels: Meta (Facebook & Instagram), Google, the consumer website (including a dedicated landing page), Chefkoch, the Bring app, and the newsletter. Visuals and recipes are regularly updated and adapted to the season, ensuring the campaign remains relevant year-round.

The digital campaign is designed as a long-term initiative and will continue in 2026. Content will be regularly adapted to seasonal and sales-driving topics such as Veganuary, Ramadan, Easter, and other relevant occasions.

The focus is on inspiring recipe ideas that make everyday enjoyment more appealing – under the motto “More enjoyment every day.” The ads highlight the nutritional benefits of walnuts, such as their omega-3 fatty acid content, and specifically target food-affine audiences: people interested in cooking, healthy eating, vegetarian and vegan lifestyles.

In addition to increasing brand awareness, the campaign also aims to generate concrete purchase impulses – for example, through integration in the Bring app, which allows walnuts to be added directly to digital shopping lists, or through links to recipes on the website.

With this ongoing digital campaign, the California Walnut Commission underscores its commitment to promoting consumer demand.