Inspiration from California: How the Harvest Tour Sets New Impulses for Trade and Consumers

In early October, the California Walnut Commission invited an international group of journalists, influencers, industry insiders, and opinion leaders to an exclusive Harvest Tour in California. The aim of the trip was to showcase creative uses of walnuts as an ingredient, provide exciting insights into cultivation, harvest, and processing, and make the quality, versatility, and benefits of California walnuts tangible for the German market.

Harvest Tour participants from Germany


From orchard to kitchen:

Participants experienced the harvest live, learned about innovative processing methods, and exchanged ideas with experienced walnut growers. A special highlight was lunch right among the walnut trees, as well as an exclusive dinner at a winery. During the culinary workshop, new recipe ideas were developed and tried out together – perfect for experiencing the versatility of walnuts and gathering inspiration for your own creations.

lunch between walnut trees


Participants from Germany:

Among others, the following took part:

  • Philipp Vogel (Orania.Hotel Berlin): One of the most innovative minds in German luxury hotel industry and a well-known TV chef (“Kitchen Impossible”).
  • Jenny Böhme (Familienkost.de): Founder of one of the most far-reaching family recipe blogs and a nutrition expert for children and adolescents.
  • Anna Wender (Falstaff Magazine): Editor at the leading magazine for premium food, culinary arts, and hospitality in Germany and Austria.
  • Chris Boszczyk (MÄLZER&FU): Co-founder of the successful ice cream brand MÄLZER&FU and a key opinion leader in the German food scene.

These participants shared their impressions and recipes with a large community via social media and media reports – achieving impressive reach for California walnuts.

This way, enthusiasm for California walnuts was passed directly to consumers and demand was specifically strengthened.

Instagram Stories from Philipp Vogel


Goals of the tour:

  • Showcase creative uses of walnuts as an ingredient
  • Create inspiring content for social media and media (brand awareness & reach)
  • Increase awareness of the quality, benefits, and versatility of California walnuts

With the Harvest Tour, the California Walnut Commission is setting targeted impulses to further increase awareness and demand for California walnuts.