Retail Promotion: California Walnuts Ensures Visibility in the REWE Assortment

The California Walnut Commission (CWC) continues its collaboration with German grocery retail and is implementing a large-scale promotion at REWE. The aim of the campaign is to increase the visibility and sales of walnuts across the entire assortment and to inspire consumers with the versatility and quality of California walnuts.

The campaign includes eye-catching banners and recipe content on the REWE website, as well as a high-reach newsletter. This draws customers’ attention to the versatility and enjoyment of walnuts - from creative recipe ideas to everyday tips.

The promotion runs from late September to late December 2025 and helps to further strengthen demand for walnuts at retail.

With this initiative, the California Walnut Commission sets targeted impulses for more enjoyment and inspiration around walnuts.