CALIFORNIA WALNUTS DRIVES VISIBILITY AT EDEKA

California Walnuts continued its retail engagement with EDEKA this year with a nationwide promotional campaign designed to strengthen visibility and encourage consumer purchase.

The activation combined different touchpoints along the shopper journey. Secondary POS displays helped create additional visibility in selected stores, while recipe cards provided inspiration and demonstrated the versatility of California walnuts. In-store video screens provided an additional opportunity to reach shoppers directly in the retail environment.

California Walnut promotion on the screen in Edeka market


The campaign generated strong sales uplift, underlining the potential of combining product promotion with additional visibility and consumer inspiration at the point of sale.

Building on this year’s activities, another promotion is planned for Q4, continuing CWC’s efforts to drive demand and category growth for California walnuts in the German retail market.