This summer, we developed a new online campaign that focuses on the many features of California walnuts. The landing page presents ten different factors that make California walnuts so remarkable — from their multi-facetted uses to their delicious flavor all the way to their health aspects. And California has the perfect conditions for growing excellent walnuts.
The ads focus primarily on the product. Instead of presenting walnuts as an ingredient in other recipes, they are deliberately being highlighted as the main event. The late-summer campaign kicked off with two visuals: walnuts as a perfect snack, and walnuts as an excellent source of plant-based omega-3. The ads will appear in the Google AdWords display network, and the campaign will be expanded in the months ahead to include other motives.