Consumers doubling up on California walnut purchases

Shop and store smarter: In the past months, California walnuts were featured on the app COUPIES, an online promotional platform which supports retailers in their sales activities. It reaches around one million mobile users in Germany.

The campaign was designed to increase sales volume, encouraging consumers to purchase California walnuts. Upon submitting proof of purchase, they received an attractive Mepal storage box with useful information about how to properly store walnuts to maintain optimum freshness. The activity was promoted by both the CWC and COUPIES in online ads, push messages to users, mentions in the COUPIES newsletter and Facebook posts. Ann additional feature was a second placement at

The promotion ended in March, and about 1,750 contacts were successfully activated.