Established in 1974, the Berlin Marathon is one of the world’s ten largest marathons and the most popular in Germany. There will be 40,000 runners from over 130 countries at the starting line, cheered on by around 50,000 spectators. The route runs all the way through the city, and to make it to the finish line successfully, the runners need to refuel their energy quickly mid-race. At the same time, this target group already has a clear affinity with health-conscious foods, which means the marathon is the perfect event to position California walnuts. This is why the CWC had a booth this year along with the USDA and other “American friends,” pistachios and raisins, at the marathon’s preliminary program.