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POWERFUL START INTO THE YEAR

All good things come in threes – this motto held true once again for the global “Power of 3” campaign in spring, which used numerous PR, advertising, and promotional activities to bring California walnuts to consumers’ attention and thus ...

W³ WILDBAKERS WALNUSS WORKSHOPS

Also, the baking industry was in line with the “Power of 3” campaign month, when the series of three W³ Wildbakers walnut workshop began at the Academies of German Baking Crafts in Dresden, Berlin, and Weinheim.

WALNUTS HELP YOUNG RETAIL TALENTS TO GET FIT FOR TRADE

This year, for the first time, the California walnut industry will support the established "fitfortrade" qualification program for young talents in the retail grocery sector. The partnership includes exposure in various fitfortrade media as well as ...

SAVE THE DATE - EVENTS & TRADE SHOWS 2023 FEATURING CA WALNUTS.

The California walnut industry will be back at plenty of trade shows and events in 2023 to reach its diverse core audiences with messages about the power nut from the U.S. Golden State. Here are the top three dates you do not want to miss!

FIRST 100 DAYS: Three Questions for Robert Verloop - New CWC Executive Director

Since July 11, 2022 Robert Verloop has taken on the role of Executive Director and Chief Executive Officer of the California Walnut Board (CWB) and the California Walnut Commission (CWC). Here’s some insights into his first 100 days.

GROWTH TREND: Import volume to Germany increased once again

California walnuts are continuously experiencing growth in the German market as consumer demand increases for nutritious foods that also provide health benefits.

HARVEST SEASON: Premium quality from California

The case for California walnuts is not just the high consumer demand for natural foods with added health value. In addition, the very high food safety, continuous quality, and reliability of the California walnut industry are also a strong factor.

STRONG: Powerful gear up for Q1 with campaigns designed to drive consumer interest and purchase in California walnuts

Preparations for a brilliant start into the new year are in top gear. In the first quarter, CWC will continue to bring California walnuts to the attention of consumers with numerous PR, advertising and promotional activities and thus consistently ...

GOLD STANDARD: CWC’s baking contest provides effective push for increased CA walnut branding and usage in German bakery trade

As part of südback, Germany's largest trade fair for the baking industry with over 35,000 visitors, the award ceremony for the GOLDEN WALNUT AWARD took place end of October in front of a large industry audience.

POWERFUL: POWER OF 3 campaign caters for worldwide attention

All good things come in threes: for the third year in a row, the global POWER OF 3 initiative, initiated by CWC, will take place in March. The entire third month of the year will focus on walnuts high content of omega-3 and the health benefits ...

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