FIRST 100 DAYS: Three Questions for Robert Verloop - New CWC Executive Director

Since July 11, 2022 Robert Verloop has taken on the role of Executive Director and Chief Executive Officer of the California Walnut Board (CWB) and the California Walnut Commission (CWC). Here’s some insights into his first 100 days.

GROWTH TREND: Import volume to Germany increased once again

California walnuts are continuously experiencing growth in the German market as consumer demand increases for nutritious foods that also provide health benefits.

HARVEST SEASON: Premium quality from California

The case for California walnuts is not just the high consumer demand for natural foods with added health value. In addition, the very high food safety, continuous quality, and reliability of the California walnut industry are also a strong factor.

STRONG: Powerful gear up for Q1 with campaigns designed to drive consumer interest and purchase in California walnuts

Preparations for a brilliant start into the new year are in top gear. In the first quarter, CWC will continue to bring California walnuts to the attention of consumers with numerous PR, advertising and promotional activities and thus consistently ...

GOLD STANDARD: CWC’s baking contest provides effective push for increased CA walnut branding and usage in German bakery trade

As part of südback, Germany's largest trade fair for the baking industry with over 35,000 visitors, the award ceremony for the GOLDEN WALNUT AWARD took place end of October in front of a large industry audience.

POWERFUL: POWER OF 3 campaign caters for worldwide attention

All good things come in threes: for the third year in a row, the global POWER OF 3 initiative, initiated by CWC, will take place in March. The entire third month of the year will focus on walnuts high content of omega-3 and the health benefits ...

IN TREND: plant-based nutrition gains increasing popularity in Germany

Attention to all product manufacturers: more and more consumers wish for plant-based alternatives to conventional meat products – as natural and clean-label as possible. With his six new recipes and matching videos developed for the CWC “plant-based ...

Meet us at Fi Europe in Frankfurt & taste innovative walnut creations

Top chef and flavor genius Heiko Antoniewicz proves that California walnuts are not only natural, versatile, delicious, and rich in Omega-3, but also the perfect ingredient for products that focus on the topics of plant-based and clean-label. Visit us ...

California walnuts continue their success story

Imports of California walnuts to Germany are once again impressive despite the pandemic. While in-shell walnuts recorded a remarkable increase of 26.7%, California walnut kernels are still Germany’s favorite.

Virtual journey to California walnut harvest: brand-new video launched

Get exclusive insights into the harvest on family-owned walnut orchards in California between September and early November.